Brand Building with Twittering Teddy Bear

I always keep an eye on what C.C. Chapman is up to, in the new media space his campaigns tend to offer innovative forms of user engagement. The latest, a Twittering Teddy is part of a campaign for Verizon FIOS. The teddy speaks recent tweets from it’s followers, all the while broadcasting to a Ustream channel. The above video takes us through the process surgery of creating this little guy.

The team plans to sell the bear on eBay with proceeds going to the Homeless Children’s Education Fund. I couldn’t resist asking how it would handle a fail whale. They assured me they have already worked out that potential issue. Personally, I’m hoping it involves the bear covering its face and shaking it’s head in shame.

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