Sean Percival is an American investor and entrepreneur living in Oslo.

Multifaceted E-commerce executive, author, investor, and humble candle maker.

About

A few things I have been working on lately for fun and/or profit.

Recent Things

Extra Slutty Olive Oil
Why use extra virgin olive oil when you can choose an experienced olive oil that knows what it's doing?

Bybrygg
A line of funny and customizable coffees.

Byvoks
A collection of silly candles you can also personalize.

Banana for Scale
Our DTC holding company

The Annual Letters

Sean’s timeline (so far)

2024

VP of Global E-Commerce at Xplora
Overseeing a global portfolio of 14 webshops

2024

Bought my first apartment
A little late in life but worth the wait

2021 - 2024

CMO at Iterate

Worked on new ventures

2024

Passed 1,000,000kr sales Byvoks

That’s a lot of wax!

2023

Launched Byvoks

The funny Oslo candles you can customize

2020-2022

Covid Fog

Like everyone else lived in a covid fog

2018-2020

CMO at Whereby

Worked on the rebrand and reduced churn.

2017

Moved to Norway

Why? For the nice weather and low cost of living of course.

2015

Partner at 500 Startups

Over 100 deals done with early-stage startups from around the world.

2014

Raised $3M for Wittlebee

Raised a large seed round from investors like Google Ventures. Scaled the business and then crashed it.

2013

VP Online Marketing at Myspace

Managed a team of 12+ through a tough time in the pioneering social network's history.

1985

Sent my first Email

From my dad’s early version of corporate email using an acoustic modem.

1979

Born in Los Angeles

I can think of worst places to get started

THIS IS END

THIS IS END