Яндекс (Yandex)

I’m learning more about the Russian search engine Яндекс through this great piece in the Times Online. It seems much like Chinese Baidu, Google is starting to lose its domination here as well. I love to hear about stories like this because

1) competition in search is good


2) new regional based search equals new opportunities

Recently I’ve started to experiment with Chinese SEO for Docstoc, visitors from the region have already increased by around 1000% compared to the month prior.  I can’t help but think there are some really big missed opportunities for content sites and regional search engine optimization. While everyone in the business likes to say international visitors don’t monetize, traffic (and most importantly traffic growth) can determ the true value of your startup.

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  1. Svetlana Gladkova Says:

    Interesting information about your SEO measures in China. And it is very true, while international visitors are usually hard to sell to advertisers, if you plan to eventually sell your startup, the bulk traffic may very well be taken into account. Besides, for international companies there is always a possibility of working with local advertisers (via local ad networks, obviously) so that even those international users could be monetized better.

  2. search engine optimization an hour a day Says:

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Published: August 25th, 2008