Guy Kawasaki: “Everything I learned about SEO, I learned from Sean Percival”

A clip from the TechZulu interview with Guy Kawasaki. He learned so much in fact that he put me way too high on the Alltop SEO page. I’ve since asked him to move me over to the EGOS page, as you might agree, a much better place for this blog.

So what does Guy know about SEO?

Not much actually, in fact he was just giving me a soundbite courtesy of the TechZulu crew. For Alltop, good search engine placement was a bonus, not an objective. Guy does however understand one of the most important SEO tactics, creating quality content. Spread that across a network of over 200 niche topics and you’ll no doubt receive some great search placements. The term Moms is a good example of this.

What else helps Alltop on the SEO Side?

  • Refreshing Content: Google loves freshness, this is one reason why blogs and Wikipedia do so well. By aggregating so many high quality feeds the page is constantly updated with relevant content throughout the day.
  • Light Pages: All pages on Alltop are light and load quickly. This is also important to the Google bot who is no doubt slamming many of these subdomains. Finding nothing but refreshing content, the bot is going to want to increase its crawl rate and indexing.
  • Niche!: There is and always will be great traffic in niche topics. Dominating several niche topics is going to be a big win for Alltop. As the online communities and blogs for each of these topics discovers the subdomains, they will no doubt link in.

What else is cool?

Alltop just launched a nice redesign and is now tracking 213 topics. Guy launches these start ups on the cheap and has fun while doing it. That’s always been a big goal with anything I do online. I showed him my TechCrunch50 aggregator and he enjoyed it. He even said that “when I grow up I can aggregate for Alltop”.

Tempting Guy, but instead I’ll build my own. :)

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  1. Guy Kawasaki Says:


    Do you think that the fact that hundreds of sites has our badge, so we serve up over 500,000 badges a day has anything to do with our search engine results?

    Or that almost every blog that we include writes about being included and links back?


  2. Sean Percival Says:

    The text link is going to be a much bigger help, for example how I linked the egos and seo subdomains above.

    The image badges help but only lead back to the home page. Google is going to want to treat each subdomain as a unique property. I’d create some badges for each vertical, for example I’d rather feature the specific topic I’m included on.

  3. emenuoubocank Says:

    Good day! dex-l10 hoodia gordonii

  4. Flay Says:

    i bow to the god or goddess within you

  5. Krestort Says:

    Recently one of my friends started an obsession with the actor Nicholas Cage (mostly because their names are both Nicholas – sounds strange but he is strange and that isn’t the point). After asking around the rest of my friends he seems to be a very controversial figure.
    What does the forum think? do you love the all action superhero? Or do you hate the droning voice of the man who does nothing but action shooters?

Published: September 23rd, 2008