Annual Letters
Once a year I put pen to paper. Coincidentally, it also happens to be the only time I update this website. For the older writing, see the essays.

2026
The Annual Letter (2026)
January 2026
For 2026, the theme is create. Crushing it at Xplora, scaling Extra Slutty Olive Oil, closing the boutique, buying a Colorado Airbnb, and vibe-coding with AI...
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2025
The Annual Letter (2025)
January 5, 2025
Two annual letters in a row, a new record. 2024 was all about stability and growth: I stepped back from startups, rediscovered e-commerce, joined Xplora as VP of Global E-commerce, and grew Byvoks. The plan for 2025? Take more chances and get a bit weird.
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2024
The Not-so-annual Letter (2024)
January 2024
After a long break, I'm back with reflections on the past year, lessons learned, and what's next...
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