Essays
New and old writings and ramblings from yours truly. Also check out the annual letters.
September 28, 2026
Corporate Meeting Survival Guide
Fourteen faces in a grid, two on mute forever, and every decision deferred to a meeting about the meeting. On RSVPing tentative, declining, letting recurring meetings expire, skipping one-on-ones, and just calling people.
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September 20, 2026
Humans Hallucinate More Than LLMs
Every company runs on stats nobody can source. Fresh data gets interrogated, bad numbers get the source blamed, and the ghost story gets through on vibes and seniority. On what happens when a model that was never at the campfire reads the export.
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September 14, 2026
EU Wants AI Sovereignty. Is It Brave Enough to Fight for It?
Europe wants its own models, rules and infrastructure. Fair. But frontiers get settled by people willing to be wrong in public, and now even the cowboys are asking for a speed limit. On earning your caution.
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August 15, 2026
Entitled: An AI SEO App for Shopify That Shows Its Receipts
Entitled gets your Shopify product data ready for AI shopping in one click, then proves it did something. A free AI-Readiness Score, one-click fixes, and AI mention tracking, no chart that just counts button clicks.
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August 13, 2026
No One Is Excited About Your AI Thing
The excitement of building anything with AI is completely non-transferable. On the eleven-at-night jolt, AI slop, and why the applause was never the point.
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August 7, 2026
Don't Trust People Who Say "I Don't Trust the Data"
"I don't trust the data" is the most expensive sentence in any meeting. On owning your numbers, seeking signal over perfection, and what happens when you hand a model your actual source data.
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July 16, 2026
I Built a Shopify App That Deletes Your Dashboards
Nobody checks the dashboard. You feel like a serious operator for three days, then never open it again. So I built Seam: it reads your store overnight and emails you the one paragraph worth knowing.
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April 15, 2026
Sleeping Through the AI Revolution
On biphasic sleep, midnight prompts, and the strange new insomnia of having too many ideas. The pandemic gave us panic insomnia; AI has given us possibility insomnia.
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April 9, 2026
AI Psychosis Is Here. It's Just Not Evenly Distributed.
The chaotic gap between the people genuinely deep in AI and everyone else. Three tiers of adoption, the Twitter/LinkedIn split, and why your tier is a cultural choice, not a resource one.
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October 27, 2021
The Metaverse Is Here, Again
From Snow Crash to VRML to Second Life to Oculus to Meta: twenty years of waiting for the metaverse, and an uncomfortable theory about what it would take for it to actually arrive.
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