Sean Percival

Shopify Apps

I run 14 Shopify webshops for my day job, so I know exactly which parts of running a store are busywork and which parts actually move revenue. I build small, focused Shopify apps that cut the busywork: no bloated dashboards, no 40-step onboarding wizards, no upsell nagging. Just tools that do one thing well for merchants who'd rather run their store than manage their software.

The apps

Announcements

FAQs

Entitled

What does Entitled do?+

Entitled is a Shopify app that gets your product data ready for AI shopping. It scores every product against the published rules AI shopping assistants actually use, rewrites weak titles and meta descriptions with your approval in one click, and tracks how often ChatGPT, Perplexity, and Claude mention your store.

What is AEO?+

AEO stands for answer engine optimization: making your content and product data easy for AI assistants like ChatGPT, Perplexity, and Claude to read, understand, and cite when they answer questions. For a Shopify store, that mostly means clean, attribute-complete product titles and descriptions, because that is the data AI shopping surfaces actually consume.

What is the difference between SEO and AEO?+

SEO optimizes for search engines that return a list of links. AEO optimizes for AI assistants that return one answer. Both reward clear, complete, honest product data, but with AI answers there is no page two, so being readable and specific matters more than ever.

How does ChatGPT decide which products to recommend?+

For Shopify stores, ChatGPT reads product data syndicated through Shopify's catalog integration, plus what its search index can retrieve from the open web. OpenAI publishes feed rules: titles under 150 characters, complete attributes like brand and product type, no keyword stuffing. Product data that follows those rules is eligible to be surfaced.

Does llms.txt help my AI SEO?+

Mostly no. A large-scale study found the vast majority of llms.txt files are never fetched by AI crawlers, Google has said it ignores them, and Shopify now generates one for every store automatically.

Can any app guarantee AI rankings or placement?+

No. OpenAI and Google both state that placement in AI answers cannot be bought or submitted into existence. What you can do is make your product data meet the published standards and measure how often assistants mention you.

Will my SEO changes survive if I uninstall Entitled?+

Yes. Everything Entitled writes lands in native Shopify SEO fields, so your titles and metas stay exactly where they are after uninstall. Check this before installing any SEO app, since some popular ones store your metas in their own system and take them down on the way out.

Where can I install Entitled?+

Entitled is available at entitled.bananaforscale.biz.

Seam

What is Seam?+

Seam is a Shopify app that reads your store's last 24 hours of activity, orders, customers, products, and traffic, and emails you a single paragraph each morning: the one thing worth knowing about your store that day.

How is Seam different from a Shopify analytics dashboard?+

Seam isn't a dashboard. It's the opposite of one. Instead of giving you more charts to check, it removes the checking entirely and writes down the one insight a dashboard would have shown you anyway, in a sentence you can read in about 12 seconds.

What time does the Seam email arrive?+

Whatever time you pick when you connect your store. There's no dashboard to configure, just pick a delivery time and Seam handles the rest.

Can I change the tone of the Seam emails?+

Yes. Seam ships with four tones: Dry British (the default), Straight, Coach, and Completely Unhinged, which rewrites the same facts as over-the-top, caps-lock hype copy.

Who built Seam and who supports it?+

Sean Percival built Seam and personally answers the support email. It's a small, focused app, not a venture-backed analytics platform.

Where can I install Seam?+

Seam is available at seam.bananaforscale.biz and on the Shopify App Store.