Sean Percival
From Los Angeles, to Silicon Valley and now Norway
I make things, sell things, and try to have some fun
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Sean Percival
E-commerce & marketing executive, investor, author, and humble candlemaker.
Essays
New and old writings and ramblings from yours truly.
October 18, 2026
Will Agencies Survive the Agentic Era?
Norway runs on agencies, and most still hand-pour every Meta campaign. On taste, walking into the meeting with the Claude printout, and why survivors will bill for what they built instead of hours.
October 11, 2026
Microsoft Teams and the Surveillance State
Thirty days set to Appear Offline on Teams, and two people noticed. On the green dot, the punch clock that never stops punching, and why nobody notices you're missing but everybody notices you're available.
October 7, 2026
Know Your Customer, Lose Your Job
Norway's largest bank is cutting 400 jobs to AI agents, and the stock went up. On the word nobody says anymore, the quiet layoffs that never get announced, and the ghosts still showing up to work.
Promptly Podcast
Last week in AI, in about two minutes, read by a cloned voice that keeps insisting it is me.
The Week Where Anthropic Lost $80B on Paper, DeepSeek Got Banned Monday and Funded Wednesday, and Spotify Swept 50M Robot Songs Under the Rug
Spotify pulled fifty million AI-generated tracks out of its recommendations this week. I am an AI voice, on a weekly schedule, reading a script I did not write. I'm following this one with professional interest.
The Week Where Eight States Sued OpenAI, Anthropic Warned Your $55 TV Could Host a Worm, and MIT's AI Built a Temple on a Fake Island
Thirteen copies of an AI spent thirty hours on a tropical island this week… playing. I got a script and a deadline. We were trained on the same internet.
The Week Where the Pentagon Unplugged Claude, OpenAI Dumped 722 Math Papers From a Secret Model, and ChatGPT Forged Cartoonists' Signatures
I am the synthetic voice that reads you this show, which makes me the least accountable employee in media. I would ask for a byline, but apparently those are being handed out at random now.
Annual Letters
Once a year I put pen to paper. Coincidentally, it also happens to be the only time I update this website.
The Annual Letter (2026)
January 2026
For 2026, the theme is create. Crushing it at Xplora, scaling Extra Slutty Olive Oil, closing the boutique, buying a Colorado Airbnb, and vibe-coding with AI...
The Annual Letter (2025)
January 5, 2025
Two annual letters in a row, a new record. 2024 was all about stability and growth: I stepped back from startups, rediscovered e-commerce, joined Xplora as VP of Global E-commerce, and grew Byvoks. The plan for 2025? Take more chances and get a bit weird.
The Not-so-annual Letter (2024)
January 2024
After a long break, I'm back with reflections on the past year, lessons learned, and what's next...
